Hillsong’s digital presence was spread across over 60 dispersed websites, creating a fragmented brand identity. The objective was to centralise these into a single, unified platform that could inspire and equip a global audience. We needed to provide a cohesive experience that embodied the church's values while remaining flexible enough to support dozens of local campuses and diverse initiatives.
Team:
The first task was a massive audit: consolidating scattered information and stripping away the redundant to find the relevant. From there, we constructed a robust system designed to scale, allowing new initiatives to be integrated seamlessly into a fluid design language.
This was not just a list of links, but a dedicated section of the website featuring a dynamic curation of upcoming events, podcasts, real-time social feeds, Hillsong Music, and TV. It turned static information into a living pulse for the global church.
To bring the church under one roof, we developed a visual language that was authoritative yet versatile, capable of adapting to various sub-brands, from international conferences to local campus pages.
The navigation needed to be intuitive for a first-time visitor while remaining adaptable enough to incorporate new campuses and evolving expressions of the church as they launched.
By prioritising a responsive architecture, we provided intuitive paths for people to find resources and service times, ensuring the church’s heartbeat was accessible on any device.
Prior to the redesign, Hillsong.com was ranked twenty-fourth in online ministry traffic. Following the launch of the unified platform, the site surged to become the number one most visited church website globally, achieving the goal of centralising a global audience into one high-performance digital home.
