Role:
Design Lead — UX/UI, Art Direction
Hillsong’s digital presence was spread across over 60 dispersed websites, creating a fragmented brand experience. The objective was to centralise these into a single, unified platform that could inspire and equip a global audience. We needed to provide a cohesive experience that embodied the church's values while remaining flexible enough to support dozens of local campuses and diverse initiatives.
Team:
The first task was a massive audit: consolidating scattered information and stripping away the redundant to find the relevant. From there, we constructed a robust system designed to scale, allowing new initiatives to be integrated seamlessly into a fluid design language.
This was not just a list of links, but a dedicated section of the website featuring a dynamic curation of upcoming events, podcasts, real-time social feeds, Hillsong Music, and TV. It turned static information into a living pulse for the global church.
This was not just a list of links, but a dedicated section of the website featuring a dynamic curation of upcoming events, podcasts, real-time social feeds, Hillsong Music, and TV. It turned static information into a living pulse for the global church.
The navigation needed to be intuitive for a first-time visitor while remaining adaptable enough to incorporate new campuses and evolving expressions of the church as they launched.
By prioritising a responsive architecture, we ensured the church could access resources, find service times, and engage with content effortlessly, regardless of their device.
Prior to the redesign, Hillsong.com was ranked twenty-fourth in online ministry traffic. Following the launch of the unified platform, the site surged to become the number one most visited church website globally, achieving the goal of centralising a global audience into one high-performance digital home.
