With a presence across twenty-two countries, Hillsong needed a way to bring its content and community into one place for a global audience. The challenge was to integrate Hillsong TV, social feeds, and a comprehensive events calendar into a seamless mobile app experience that helped users stay connected with the life of their local church, regardless of where they were in the world.
Team:
The discovery phase began with exploring how to translate the church’s diverse media output into a mobile format. I focused on ways to categorise high volumes of content without overwhelming the user.
The initial idea was to use a card system, where each card represented a combination of Tweets, Instagram photos, Facebook albums, blog posts, and Hillsong TV episodes. This allowed for a tactile experience where users could flick through pages of content or pinch the screen to see an overview of all available cards.
The concept was extended to the iPad, utilising the larger screen real estate to provide a more immersive, gallery-like feel for the church's photography and video content.
The card concept was ultimately scrapped and replaced with a single scrolling ticker-tape interface. This design functioned like an unending roll of film, providing a more fluid and predictable way for users to consume the latest updates without the friction of swiping through cards.
Distilling a vast volume of content into a single app brought the church’s collective voice into one place. A clean, functional interface allowed for real-time interaction with Hillsong Collected, Music, TV, and their local church campus.
